Google AD Words

Welcome to Calibre Infotech.

Carrying forward the Manipal legacy of over six decades in education, CALIBRE INFOTECH helps working professionals and students enhance their skills and fast-track careers. CALIBRE INFOTECH partners with industry leaders like Google, Sandbox, Chartered Institute of Management Accountants (CIMA) and PEOPLECERT to provide quality courses that add to your skill set.
Google AD Words

Google AD Words

The world is going digital. Social media, the convenience and growing safety of ecommerce, along with the mobile boom has changed the way people communicate and transact. Besides being used as an indicator of a brand’s trustworthiness, due to the large volumes of traffic, relatively lower costs and high degree of measurability digital media offers huge opportunities for marketers. These factors have made digital marketing an essential part of the marketing strategy of all companies.


Who Should Attend

    • Marketing professionals, who use online Marketing to meet their objectives
    • Web marketers, who want to enhance their professional prospects in the marketing Domain
    • Entrepreneurs or affiliate marketers, who want to use online media, to improve their business performance
    • Technical and software professionals in digital media who wish to add a marketing perspective to their knowledge.
    • Professionals who seek to improve the performance of their online marketing campaigns

Topics Covered

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Fundamentals of Search Engine Marketing
  • Advanced Search Engine Marketing
  • Digital Display Marketing
  • Social Media Marketing
  • Advanced Search Engine Marketing
  • Mobile Marketing
  • Email Marketing
  • Web Analytics
  • Integrated Digital Marketing Campaigns